INDUSTRY RESEARCH DATA - OUTDOOR

The visibility of outdoor advertising continually reaches consumers where they live, work, shop and play to deliver your marketing/advertising messages as they go about their daily lives.  With repeated familiarity, exposure and retention, outdoor advertising helps consumers to make a choice at the point of decision. 

PLEASE NOTE:  Industry Research refers to Outdoor Billboards as Out Of Home (OOH) Media

There are six primary reasons why Out Of Home/Billboard Media is a great choice:

1. Increased Traffic

2. Media Comparison

3. Cost

4. Repetition

5. Awareness

6. Aided Recall

The research graphs and charts below explain these reasons in greater detail and examine the results in comparison to other forms of media.  In almost all cases, Out Of Home Media  (Billboards) is either less costly, more effective or more likely to be seen frequently.